

Customer Insights
Our customer analytics and insights teams provide data-informed storytelling about our customers across Delaware North. Areas of expertise include qualitative and quantitative analysis, customer journey mapping, strategy and KPI development, and industry insights to offer a holistic approach to Customer Experience strategy and execution. By partnering with our marketing, sales, customer service and operations teams, we turn rich customer data into actionable insights across our divisions and operating locations.
Business Insights
We are in the business of delighting guests in some of the most special places in the world. Delaware North uses analytics to strike the optimal balance between guest experience and financial outcomes. We take a scientific approach to optimise product mix, distribution and pricing, and we deploy strategies that match the right customer with the right product at the right price, place and time. We are always thinking of ways to enhance our services and products, empower our frontline teams and elevate the guest experience while driving results, adding value and improving the bottom line for our partners.


Reports
The Future of Recreation, Travel & Hospitality (2022)
The COVID-19 pandemic unleashed technological and cultural forces rapidly changing how, when and where people work, vacation and enjoy leisure time. The report looks at how these changes will continue to shape the recreation, travel and hospitality industries.


News & Press
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SAFC and Delaware North team up to transform stadium experience on Wearside

The Burnt Chef Projects honors Wembley Stadium team member
